Kulicki.tech
Map
Offer Evidence Map
A short view of who will buy, what to promise them, and what's still missing.
Offer validation
Check if your offer makes sense
Launching on a guess is expensive. I’ll tear apart your offer's core concept and design a low-risk experiment before you fully commit to anything.
02 / Problem
Your offer falls apart the moment someone has to pay for it.
- 01
You know who the buyer is. However, you don't know what would make them buy right now.
- 02
You have proof it has to work. Somewhere. Probably in a conversation you had four months ago.
- 03
Something in your pricing feels off and you can't name it yet.
03 / Fit
For SaaS founders who have something to sell but can't close deals yet.
Best for
- ■ You can explain the promise, but the ICP and the offer don't quite line up yet.
- ■ You need the reality check before further commiting to next feature.
- ■ You have calls, leads, or early clues that conversion is possible, but it's not clicking yet.
Not for
- × You need a website or a pricing strategy package.
- × You've already decided what to change and just want someone to confirm it.
04 / Output
You leave with a clear picture of what holds up, what doesn't, and what to do next.
01
Who will buy
02
What to promise
03
What's missing
04
Next move
05 / Before you book
Bring what you have. Buyer words, sales notes, objections, usage clues, or a rough draft. No polish needed.
Read before. Come to me with the hard questions.
One so you know what this is. One so you show up ready.
The output stays precise so the next move is obvious.
Next step
Next Move Memo
One specific step to test before you change anything else.
08 / Questions
Questions before booking.
Is this an Offering Map? +
No. It is a smaller first step. It checks whether the rough offer has enough buyer evidence before deeper packaging work.
Is this a website audit? +
No. I may read a page if it contains useful offer clues, but the output is about the offer, the buyer, the proof, and the next experiment.
What should I bring? +
Bring the rough offer, buyer notes, sales calls, DMs, objections, usage data, or any proof you already have. Messy is fine.